2022-04-27 | CSE:TAAT | Press release

LAS VEGAS and VANCOUVER, British Columbia, April 27, 2022 (GLOBE NEWSWIRE) — TAAT® GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT®”) is pleased to announce that it has received the first batch of commercial samples for the TAAT® launch of the heat-not-burn offering in the United States by the end of 2022. In a dated press release February 18, 2022, the company announced that it has begun development of a TAAT® non-burn heating device and heating sticks to complement its flagship combustible product (a tobacco-free and nicotine-free alternative to tobacco cigarettes), which is currently sold in more than 2,500 stores in the United States. Following an initial evaluation of commercial samples of the heated TAAT® sticks, the company is making minor adjustments to the base material used for this product category to best align with the latest flavor profile of TAAT® combustible products.

The TAAT® heat-not-burn offering will consist of a reusable device (pictured below) that is backwards compatible with heated tobacco sticks offered by the company’s competitors, as well as TAAT® heat sticks in Original and Menthol the flavours. The hardware and heat sticks will be marketed and sold under the TAAT® brand name in the United States beginning in the third or fourth quarter of 2022. By offering an additional nicotine-free and tobacco-free alternative to popular tobacco products, the company believes that it can further expand its existing market share in the global tobacco industry.

Given the popularity of tobacco products that are not combusted by heat in international markets, TAAT® has arranged to introduce its non-combustion heating offering as an exhibitor at the InterTabac fair in Dortmund, Germany (September 15-17, 2022). During the InterTabac 2019 event, around 520 exhibitors from around 47 countries welcomed an audience of over 13,000 attendees; about 42% of them came from abroad1.

For more information about InterTabac, please visit the following webpage: https://www.intertabac.de/en/portal/

A photo accompanying this ad is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c24f92f4-07af-46a1-b512-9bbd773b20eb

Readers using news aggregation services may not be able to view the above media. Please access SEDAR or Investor Relations section of the company’s website for a version of this press release containing all published media.

TAAT® General Manager Setti Coscarella said, “Tobacco companies have invested heavily in developing non-combustion heat solutions for the simple reason that many adult smokers around the world are looking for something different. Although combustible products such as cigarettes remain dominant, heat-not-burn appears to have a relatively high user retention rate compared to other alternatives on the market. Building on this, we are building on our existing footprint in the tobacco industry by creating a nicotine-free and tobacco-free offering in the non-combustion heat segment, which I believe can improve our ability to capture market share. market globally. We look forward to finalizing the exact product formulation and go-to-market plan as we prepare to launch TAAT® heat without burning in 2022.”

Sources

1 – https://www.intertabac.de/en/start/

On behalf of the Company’s Board of Directors,

TAAT® GLOBAL ALTERNATIVES INC.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For more information, please contact:

TAAT® Investor Relations

1-833-TAAT-USA (1-833-822-8872)

investor@taatglobal.com

THE CANADIAN SECURITY EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR SUITABILITY OF THIS RELEASE, NOR HAS OR IS THE REGULATORY SERVICE PROVIDER OF THE CSE’.

About TAAT® Global Alternatives Inc.

The Company has developed TAAT®, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth” and “Menthol” varieties. The base material of TAAT® is Beyond Tobacco™, a proprietary blend that undergoes a patent-pending refinement technique that causes its scent and taste to resemble tobacco. Under the direction of management with the “Big Tobacco” pedigree, TAAT® was first launched in the United States in the fourth quarter of 2020 as the company seeks to position itself on the 812 billion dollars1 the global tobacco industry.

For more information, please visit http://taatglobal.com.

References

1Statista: Consumer Markets – Tobacco Products

Forward-looking statements

This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “anticipates”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of these words and phrases or states that certain actions, events or results “may”, “could”, ” would, “might” or “will” be taken, occur or be achieved. The forward-looking information contained in this press release includes statements regarding the expected performance of TAAT® in the tobacco industry, in addition to the following: Completion of research and development work on the TAAT® offers combustion-free heating , launch of TAAT® heat-not-burn in the United States by the end of 2022, potential presence and performance of TAAT® as an exhibitor showcasing its planned combustion-free heating offering at InterTabac in Germany in September 2022. forward-looking information reflects management’s current expectations based on information currently available and is subject to a number of risks and uncertainties that could cause actual results to differ materially from those referred to in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur within the time periods disclosed or not. at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; and (iii) other factors beyond the Company’s control. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, could cause actual results to differ from those contained in the forward-looking information. The forward-looking information included in this press release is made as of the date of this press release, and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. , except as required by applicable law.

The statements in this press release have not been evaluated by Health Canada or the United States Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or warranties can be made as to the effects of the Company’s products on any individual’s health and well-being. The Company’s products are not intended to diagnose, treat, cure or prevent any disease.

This press release may contain brand names of third-party entities (or their respective offerings with brand names) generally in reference to (i) the Company’s relationships with the third-party entities mentioned in this press release and/or (ii ) customers/suppliers/service providers whose relationship with the Company is/are mentioned in this press release. All rights in and to these marks are reserved by their respective owners or licensees.

Statement Regarding Third-Party Investor Relations Firms

Disclosures Related to Investor Relations Firms Retained by TAAT® Global Alternatives Inc. can be found under the company profile on http://sedar.com.

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