2022-05-13 | NYSE: OG | Press release

GUANGZHOU, China, May. 13, 2022 /PRNewswire/ — Onion Global Limited (“Onion Global”, the “Group” or the “Company”) (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets and distributes fresh, in fashion, and future brands to young people China and through Asiatoday announced that it has held its first Key Opinion Consumer (KOC) empowerment program, as part of the “LUCA Elite Club” events, at Cantonin April 2022. The program has been designed specifically to inspire and nurture identified seed users among KOCs, combining online and offline training sessions to equip them with basic knowledge and skills considered integral to the promotion effective branding through the O’Mall e-commerce platform.

During the training sessions, the coaches shared their views and insights on a variety of topics, including challenges in the pandemic era, opportunities for e-commerce businesses, as well as examples of success on how to effectively use targeted content to promote brands and achieve personal growth. as a KOC. The hands-on workshop sessions were highly engaging with KOCs participating in hands-on training and group exercises, allowing KOCs to develop new character traits to improve their content seeding skills.

Mr Cong (Kenny)Li, Founder and CEO of Onion Global said, “We have implemented an energetic, innovative and effective training program to educate our KOCs, providing them with industry-leading thinking and enhancing their knowledge of products and their sales skills to become more effective partners on our e-commerce platform. After the official launch of the LUCA Elite Club event last September, we have stepped up our efforts to promote new consumer trends and new brands. In November, we held a very successful private show to focus on promoting LUCA brands, allowing users of LUCA brands to share their experience of using the products. The KOC empowerment program is another step in exploring our brand marketing strategy. By improving KOCs’ content seeding and selling capabilities and strengthening their endorsement of our products, we can achieve elevated brand awareness and expansion of product sales. Since KOCs are both influencers and consumers, they are more trustworthy and reliable. by consumers. By implementing KOC’s marketing strategy, Onion Global will increase brand awareness and engagement while building consumer trust at the same time, creating a trustworthy full-service brand management platform that benefits both consumers and sellers. »

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. outlook, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some instances, forward-looking statements may be identified by words such as “may”, “will”, “expect”, “anticipate”, “target”, “aim”, “future”, “at intention, “plans,” “believes,” “potential,” “believes,” “continues,” “is/will be likely to” or other similar statements. Further information regarding these and other risks is included in Onion Global’s filings with the SEC All information provided in this press release and in the attachments is as of the date of this press release, and Onion Global undertakes no obligation to update the forward-looking statements, except as required by applicable law.

About Onion Global Limited

Onion Global Limited (NYSE: OG) is a next-generation lifestyle brand platform that incubates, markets and distributes the world’s fresh, fashionable and future brands, which we refer to as “3F brands”, to the young people in China and around the world. Asia. The company’s mission is to be the dream factory of lifestyle brands for young people. The company’s platform offers an integrated solution to develop, market and distribute new and inspiring branded products, thereby reshaping the shopping lifestyle and consumption culture in China. Onion Global Limited has been listed on the New York Stock Exchange since May 2021.

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SOURCE Onion Global Limited

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