2022-06-13 | OTCPK:FOSUF | Press release

Shine and exude a unique charm in the International Jewelry Hall

HONG KONG, June 13, 2022 /PRNewswire/ — LUSANT, a fashionable and diverse diamond brand, appeared at JCK Las Vegas, one of the most prestigious international jewelry events. LUSANT showcased its brand image and technological prowess to JCK through a variety of jewelry pieces with distinctive brand features, deepening consumer awareness and understanding of the brand.

Join the international jewelry exhibition and set the stage on fire

The JCK Las Vegas International Jewelry Expo is a major jewelry industry event with a global presence and is one of the top three jewelry shows in the world, along with Vicenzaoro and Baselworld. JCK Las Vegas brings together internationally renowned jewelry brands and attracts professional buyers and jewelry insiders from around the world, providing a mutually beneficial platform for jewelers to grow their global business, build brand awareness and seek international cooperation.

LUSANT chose this year’s JCK Las Vegas event as an opportunity to showcase its brand on an international platform, aiming to express its diverse, trendy and fashionable LUSANT attributes by displaying on this event which has a strong global influence in the jewelry industry. With unwavering quality standards, LUSANT pours cutting-edge creativity, exquisite craftsmanship and technical expertise into creating colorful and beautiful lab-grown diamond jewelry. His unique “star cut” technique shines a light through the stone in all its facets. The holistic presentation of the LUSANT brand at the show not only provides an opportunity for jewelers, enthusiasts and collectors from around the world to gain an in-depth understanding of the LUSANT brand philosophy and design concepts, but also highlights the requirements of high quality of LUSANT as a mode. brand in the jewelry manufacturing process and its constant search for advanced technologies in the field of laboratory diamonds.

Born as stars with an extraordinarily rich heritage

“LUSANT” takes its name from the French word alluding to luster and shine. It is a lab-grown diamond brand under Yuyuan Jewelry and Fashion Group. As the pillar of the jewelry and fashion segment of Yuyuan Inc., Yuyuan Jewelry & Fashion Group actively builds on the strengths and strategic direction of Yuyuan Inc. and establishes a multi-brand and differentiated development strategy in the jewelry and fashion segment by integrating and connecting online and offline resources. Through brand renewal and industrial upgrading, Yuyuan Inc. has become more fashionable, diversified and international.

With the “Born to be Different” concept, LUSANT is committed to breaking the boundaries of the traditional diamond industry by simulating the environment of natural diamonds and producing high-quality lab-grown diamonds and providing diversified options and personalized consumers by creating artfully designed jewelry.

LUSANT presented a wide range of exquisite diamond jewelry from different collections during the exhibition. The most eye-catching pieces were the pink diamonds from the brand’s iconic La Voyageur de la Galaxie collection, which drew lots of attention. High-grade pink diamonds have always been rare in the jewelry market, and LUSANT has developed the pink diamonds with the unique charm and glamor with its high technology, leaving guests amazed.

LUSANT brand background

Founded in 1992, Fosun is an innovation-driven global consumer group dedicated to providing high-quality products and services to families around the world in the segments of health, happiness, wealth and manufacturing. smart.

As the flagship platform of Fosun’s happiness segment, Yuyuan Inc. has formed a number of industry clusters, including jewelry and fashion, cultural affairs, cultural foods and beverages, wine, medicine and Chinese health care, cosmetics, pet health, watches, fashion clothing and cultural creativity. It has 18 centuries-old Chinese brands and a host of leading brands in China, as well as a number of world famous brands. The company actively promotes integrated industrial development through investment and mergers and acquisitions, as part of its efforts to help achieve comprehensive industrial upgrades. Yuyuan Inc. aims to be a global happiness and fashion leader, focusing on establishing family customers’ happiness and fashion consumption, while interpreting classic elements with modern fashion and leading the rejuvenation of Chinese culture.

Yuyuan Jewelry & Fashion Group has already created successful gold jewelry brands such as LAO MIAO Jewelry and YAYI Jewelry; in March 2020, it acquired the French designer jewelery brand “DJULA” to reach a young clientele; in July 2020it created a joint venture with the Italian jewelry group “Damiani Group” to acquire the exclusive distribution rights of the Italian jewelry brand “Damiani” and the high-end jewelry brand “Salvini” in Greater China, further expanding Yuyuan Jewelry & Fashion Group’s brand presence; in August 2021, Yuyuan Jewelry & Fashion Group has officially launched LUSANT, a lab-grown diamond brand, which appeals to young people with stylish designs and jewelry celebrating the independence and confidence of modern women. With “FANCY CUT, FANCY COLOR, FANCY LIFE” as the brand DNA, LUSANT creates exquisite and elegant diamond jewelry, interprets the brand concept of “Born to be Different” with a strong brand core, and conveys a diverse identity. , independent and confident lifestyle.

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