Fospha Marketing has announced the release of its latest

NEW YORK, November 30, 2021 (GLOBE NEWSWIRE) – Fospha, the direct-to-consumer (D2C) growth platform, is a marketing measurement tool for D2C brands. Its product gives marketers a comprehensive view of marketing performance across all of their ad platforms, focusing on showcasing the relative effectiveness of all channels, campaigns, and ads. Above all, his product offers an independent view of performance, without bias towards a particular supplier.

This latest update landed in November as customers anticipated Black Friday weekend and is designed to be especially helpful to marketers struggling with the impact of iOS14.5 on their digital advertising. Apple’s update has rattled marketers since the summer as Facebook was forced to shrink its reporting window, which left many advertisers with no visibility of their performance in a key period. The impact has been felt by other digital advertising platforms as well: Snap Inc.’s valuation still hasn’t recovered after falling 25% in a single day when the company missed its revenue forecast for Q3 CEO Evan Spiegel citing attribution headwinds around iOS14 as the major factor.

Fospha Attribution 3.0 offers the following major upgrades:

  • Improved Campaign Aggregation, which segments campaigns by stage of the funnel they are targeting, then suggests specific ideas and actions at each stage. This gives marketers extra optimization capacity, especially at the top of the funnel.
  • Multi-market attribution, which breaks down ad attribution by market. This gives crucial insight into performance in different territories, something many have lost as part of Facebook’s response to iOS14.
  • Model improvements to reduce the time required to get actionable data when running new channel tests. This greatly reduces the cost of testing new channels.

“We have had good results in paid social media over the past 24 months; however, as our investment grew, we wanted a reliable view of performance, especially for our high-end business. I wondered where we were going to find the audiences we needed to meet our ambitious growth goals “, said Adrian Flowers, e-commerce director for UK brand D2C Nkuku.

“Starting to work with Fospha gave us that visibility back at a crucial time. ”
Adrien Flowers

To get in touch with Fospha for more information or to book a demo, please contact tellmemore@fospha.com.

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