Tips That Can Help You Make Your Press Release Headline Viral

It’s a well-known fact that people only open the press release when they find the headline catchy. But unfortunately most of them are quite boring. The press release may contain all the relevant information and relevant facts, but people won’t read it if the headline doesn’t grab their attention.

So, in a way, the title of the press release is basically the most important element that decides its quality and reach. However, it is also important that apart from a catchy headline, your press release also contains all the useful information that you want to convey to your readers. But first, let’s understand what is a press release?

What is a press release?

A press release is an informational note that a person finds worthy of sharing with the public. The news is sent to the reporter for them to use as their next news story. Then the journalist can decide whether or not to write all or part of the event. Moreover, the press release can appear in both offline and online mode.

When you put a lot of thought, money, and energy into writing the best press release content, you’d want it to reach millions. Not only that, it is also natural to want ROI and maximized profit by going viral.

Wondering what exactly viral content is? Well, any content that has gone viral means that it has been shared so many times online that everyone is talking about it. If you’re looking for ways to make the title of your next press release go viral, be sure to consider the following tips:

#Tip 1: Focus on powerful words

It would be best if you focus on the words you use in the title. This is because some words may make a better impression than others. For example, instead of using “verified methods”, use “proven methods”. Also, once you are ready with your powerful headline, work on the body as well, as it should be punchy as well.

#Tip 2: Use emotion as a tool

Humans are full of emotions; in fact, they make all of their life decisions based on it. This especially shows its effect on people’s purchasing decisions. But it’s also true for other decisions like what to read, where to comment, and when to share.

So if you use emotion as a tool in your headline to reach more and more people, they are more likely to open your press release and start reading it. If the PR’s body is as good as the headline, they will not only read it, but they will also share it with others.

While talking about using emotion as a tool in your headline, there are two ways to use it. First, you can use it directly by adding emotional words in the title. For example, “say goodbye to increasing environmental pollution”. Or you can also touch individuals’ emotion indirectly, without mentioning them out loud.

For example, “Proven Ways to Reduce Environmental Pollution”. This title is also likely to arouse the curiosity of readers, as they will try to find out how they can reduce the level of pollution in the environment using the solutions offered by your PR.

#Tip 3: Keep it short and clear

Always treat your press release header like a tweet. In a tweet, people try to squeeze in as much information as possible in as few characters as possible. In other words, the title should be clear yet informative.

Try to keep the title in just 6-8 words, but in the process, don’t forget to give readers the general idea of ​​the press release. In fact, for people’s convenience, there are also tools available that can make any headline, quote, or factoid tweetable with a single click.

#Tip 4: Choose a trending topic

One common thing about all viral content is that they all cover trending topics. So you can choose to write about topics that are always viral, for example, money, health, environmental issues, etc. if they are relevant to your brand’s offerings. Plus, you can also capitalize on trends you find in top search results, like covid vaccination or Donald Trump.

But remember, the topic should still make sense and make your brand seem relevant to your target audience. You can’t just mention aliens in the title just to get readers’ attention and not mention them anywhere in the PR. Also, make sure to link the title to the body of the content and effectively convey your brand message to readers.

#Tip 5: Present it as a social media release

It is one of best techniques to make your press release the title goes viral. It is important to form a press release title in such a way that you can present it as a social media release as well. In other words, you need to format your press release in such a way that people can easily share it on social media.

In this way, he will benefit from all the functions of social media, including liking, sharing, following and tweeting. It also makes your viewer feel like they can interact with your brand anytime through the phone. You can even invite the target audience to engage with your press release through comments.

#Tip 6: Make good use of keywords

People often forget that the most important strategy for making your press release trending is the proper use of keywords. Not just in the content, you should also include the most appropriate keyword in the title of the press release. This will help make the version more search engine friendly. You can also search for the title that gets the most shares. Then try using it as the subject of your press release or using common words in your headline.

Once you consider all of the suggestions above, remember to track your results. When you are able to follow what your audience wants to know or read, it will help you connect with them. Thus, there will be more engagement and better reach in the next PRs published by your brand.

If you would like to submit your press release and have it published in over 350 world-renowned publications, you can

How do I submit a press release to ZEX PR Wire?

Step 1: Search “ZEX PR WIRE pricing” or “ZEX PR WIRE login” or visit

Step 2: Register with your details

Step 3: Click on “Submit PR” or “Pricing” in the top menu

Step 4: Purchase the desired package and finally submit your press release on the portal.

Hooray!!! Waiting for our editors to publish your press release. You will receive your press release report in the portal.

Posted on January 16, 2022

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